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What is Rural Marketing in ITC: Insights & Challenges about?

This document is a project report submitted by Sonu Kumar for the partial fulfillment of an MBA degree. The report is on the topic of "Rural Marketing in ITC: Opportunities and Challenges". It includes a certificate, declaration, acknowledgements, preface, and table of contents. It then provides an introduction to rural marketing and ITC in India, highlighting that 70% of Indians live in rural areas, which presents significant opportunities for companies. It also discusses some realities, concepts, attribut

Author

ravindersehgal

Language

EN