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What is Customer Satisfaction: Maruti B Segment Cars about?

This study analyzed customer satisfaction with Maruti B segment cars in Hyderabad, India. A survey was conducted with 150 owners of Maruti Alto, Wagon R, and Zen models. Key findings include: 1) 67% of respondents owned a Maruti Alto due to its stylish design and comfort. 2) While 30% were self-motivated to purchase, family and relatives influenced 40% of buyers. 3) When buying, customers prioritized price (30.7%), quality (20.7%), and brand image (26%), while after-sales service availability was a lowe

Author

Shobha Akula

Language

EN