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Social Media Communication : Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz is a book available to read on EtoBox.

What is Social Media Communication : Concepts, Practices, Data, Law and Ethics about?

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter:

Author

Jeremy Harris Lipschultz

Publisher

Routledge, an imprint of the Taylor & Francis Group

Published

2018

Language

EN

ISBN

9781315388137

Subjects

Language Learning, Computer Science, Science