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Work Assignments for week 1 include: 1) Distinguishing service offerings from customer service and providing examples. 2) Discussing how technology is changing customer service and offerings, and the characteristics of services versus goods and their implications. 3) Discussing the expanded marketing mix for services, specifically how the elements of process, people, and physical evidence communicate with customers to satisfy them and overcome quality and price uncertainty inherent in services. Quali

Author

Gilang Firjatullah

Language

EN