About this document
Consumer Style Inventory by dreamboyzgokul012 is a document available to read on EtoBox.
The study examines the decision-making styles of young Indian consumers in relation to mobile phone purchases, highlighting the significant influence of this demographic on the market due to their unique behaviors and high spending power. Utilizing Sproles and Kendall’s Consumer Style Inventory, the research aims to create a decision-making profile for young adults in India, emphasizing the need for marketers to understand their preferences and motivations. The findings suggest that young consumers prioriti
- Author
- dreamboyzgokul012
- Language
- EN