About this document

Lakmé Cosmetics: Brand Overview and Insights by Kritika Singh is a document available to read on EtoBox.

Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically. Lakmé was originally owned by the Tata Group but was sold to Hindustan Unilever in 1996. The brand is a market leader in the Indian color cosmetics industry but faces competition from international brands. The research project examines Lakmé

Author

Kritika Singh

Language

EN