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Five Ways CCOs Can Save Innovation by The Chief Customer Officer Council is a document available to read on EtoBox.

What is Five Ways CCOs Can Save Innovation about?

Innovation failure rates are abysmal, ranging from 60-96%. One explanation is that customers are typically not involved early enough (if at all) in the innovation cycle, yielding expensive, colossal failures. This article discusses ways customers can be leveraged to improve a company’s innovation efforts and how CCOs are best positioned to champion customer involvement.

Author

The Chief Customer Officer Council

Language

EN