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What is Consumer Attitudes Towards Traditional Sweets about?

Delhi, a family business founded in 1915, faces declining sales in traditional sweets due to strong competition and changing consumer preferences towards healthier options. The company is conducting marketing research to understand customer attitudes and factors affecting sales, utilizing both qualitative and quantitative methods. Initial findings indicate low brand awareness and high pricing as key challenges, prompting the need for actionable insights to boost sales.

Author

barun1746

Language

EN