About this document
IMC Plan Exam for Marketing Course by Trần Thị Thanh Chúc is a document available to read on EtoBox.
The document provides assessment guidelines for an Integrated Marketing Communications course assignment. Students must develop an IMC plan for a personal care brand in Vietnam, including a market overview, situation analysis, objectives, target audiences, and detailed IMC plan. The plan requires identifying consumer insights, messages, and tactics, along with a timeline, budget, and KPIs. The submission must be under 30 pages following APA style guidelines, and will be penalized for plagiarism over 20% or
- Author
- Trần Thị Thanh Chúc
- Language
- EN