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What is Cognitive Dissonance Theory Explained about?
The theory of cognitive dissonance proposes that individuals strive for internal psychological consistency between their attitudes, beliefs and behaviors. When new information introduces inconsistencies, dissonance occurs and individuals are motivated to reduce this dissonance through various methods like denying information, justifying behaviors, or changing attitudes. Leon Festinger first introduced the theory based on his observations of rumor transmission after an earthquake. There are four main paradig
- Author
- Subhadeep Paul
- Language
- EN