About this document
Service Marketing Course Overview by gugk2997 is a document available to read on EtoBox.
The document outlines the curriculum for a Skill Enhance Course in Service Marketing for the Bachelor of Commerce program at Periyar University. It details the course structure, including units on the introduction to services, marketing mix, service operations, and marketing strategies across various sectors. The course aims to equip students with essential knowledge and skills related to service marketing, emphasizing its significance in the contemporary economy.
- Author
- gugk2997
- Language
- EN