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Web Analytics and Social Media Insights by ASHITA ANN STEPHEN MBA19-21 is a document available to read on EtoBox.

What is Web Analytics and Social Media Insights about?

Web analytics focuses on analyzing internet data to understand website usage and optimize the site. It examines metrics like traffic, user behavior, and conversions. Social media analytics studies user-generated content and sentiment to decode consumer intent and opinions. Techniques include sentiment analysis of text to classify views as positive, negative, or neutral. Metrics like centrality are used to measure social network influence. Text mining converts unstructured text into a structured format for a

Author

ASHITA ANN STEPHEN MBA19-21

Language

EN