About this document
Consumer Perception of D-MART in Sangli by Sanchita is a document available to read on EtoBox.
This document analyzes consumer perceptions of D-Mart retail outlets in Sangli City, India. It surveyed 50 respondents from different age, education, and budget groups. The study found that most respondents were younger (age 20-30), educated at least to the graduate level, and visited stores weekly or fortnightly. Clothing was the most popular purchase. Respondents prioritized quality, brand, store layout and one-stop shopping over price when making purchasing decisions. The majority reported being satisfie
- Author
- Sanchita
- Language
- EN