About this document

Marketing Strategies for Customer Value by Nguyen Thi Kim Chuyen is a document available to read on EtoBox.

This document provides an overview of marketing concepts including the marketing process, understanding customer needs and wants, designing marketing strategies, and building customer relationships. It discusses key marketing orientations like the production concept, product concept, and marketing concept. It also covers the marketing mix of product, price, place, and promotion strategies. Real-life examples are provided, such as McDonald

Author

Nguyen Thi Kim Chuyen

Language

EN