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What is Consumer Perception of Amul in Nagpur about?

This document is a project report on a study of consumer perception towards Amul products in Nagpur city. It provides an introduction to consumer perception and outlines the company profile of Amul. Some key details include: - Amul was established in 1955 as a dairy cooperative in Anand, Gujarat. The brand name "Amul" means priceless in Sanskrit. - Amul is a leading food brand in India known for high-quality dairy products sold at reasonable prices. It uses an indigenous cooperative model called the "Ana

Author

Prabuddha Bhalerao

Language

EN