Can I read No Money Marketing: From Upstart to Big Brand on a Frugal Budget on EtoBox?

No Money Marketing: From Upstart to Big Brand on a Frugal Budget by Jessie Paul is a book available to read on EtoBox.

What is No Money Marketing: From Upstart to Big Brand on a Frugal Budget about?

. . . An important value addition to the body of knowledge in global brand creation . . . N. R. Narayana Murthy Chairman and Chief Mentor, Infosys "Highly readable . . . provides great insights into how a brand image can be created-or destroyed-in the global village . . . " K. V. Kamath Chairman, ICICI Bank " . . . Provides a fresh and valuable framework for how to make very little marketing money go a really long way . . . " Rama Bijapurkar Strategic Marketing Consultant and author of We Are Like That Only " . . . A timely, insightful provocative guide to marketers who want to succeed in today's flat world . . . " President and CEO, ITSMA (IT Services Marketing Association) "A must read for business heads and marketers alike . . . " Amitava Chattopadhyay The L'Oreal Chaired Professor of Marketing Innovation and Creativity, INSEAD "An insightful guide through the rapidly changing terrain of marketing . . . " Mukul Pandya Executive Director/Editor-in-chief, Knowledge@Wharton, Wharton School "Easy flow and intellectual rigor . . . makes the reading enjoyable and creative." Prof. Prashant Salwan Chairman, Strategic Management Area and CIMER, IIM Indore As the real and virtual worlds h

Author

Jessie Paul

Publisher

Tata McGraw Hill Education Private Limited

Published

2009

Language

EN

ISBN

9780070680135

Updated

2026-03-24