About this document

WYNN Martin (2023) Digitalisation and IT Strategy Article by chrisdelali1209 is a document available to read on EtoBox.

This article examines the impact of digitalisation on the hospitality industry and the evolving role of IT strategy in this process, based on qualitative research involving interviews with senior IT professionals. Key findings highlight significant variations in IT strategy roles, with successful digitalisation linked to factors such as process agility, workforce adaptability, and cybersecurity, while challenges include disparate systems and data integrity issues. The study contributes to theoretical develo

Author

chrisdelali1209

Language

EN