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What is Subscription Models and Consumer Behavior about?

This research article explores the impact of subscription-based models on consumer behavior, focusing on Netflix and Spotify. It highlights how these models influence buying habits, customer loyalty, and financial planning, while also addressing challenges like subscription fatigue. The study employs a mixed-methods approach to analyze consumer perceptions and behaviors, offering strategic recommendations for businesses in the subscription economy.

Author

IJAR JOURNAL

Language

EN