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What is New Product Development Process Explained about?

The document discusses the stages of new product development and types of consumer products. It describes the eight stages of new product development as idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization. It also discusses the four types of consumer products - convenience products, shopping products, specialty products, and unsought products - and provides examples of each.

Author

FADZLIN SYAFIQAH

Language

EN