About this document

Marketing Communications Objectives Explained by Anshul Sharma is a document available to read on EtoBox.

This document discusses the importance of setting objectives for marketing communications (marcom) strategies. It lists example objectives that different marcom tools can accomplish, such as facilitating new brand introductions or building loyalty. The key reasons for setting objectives are: (1) to achieve management consensus on the strategy, (2) to guide subsequent decisions about budget, messaging, and media, and (3) to provide standards to measure results against. It also introduces the "hierarchy of ef

Author

Anshul Sharma

Language

EN