About this document
Marketing Strategies for Social Change by santiago bernal torres is a document available to read on EtoBox.
The document provides marketing case study questions about ending polio in India from chapters 1-3 of the textbook "Social Marketing: Changing Behaviors for Good." Students are asked to explain the social issue of polio in India, describe the marketing strategies used including the marketing mix, identify barriers faced, discuss the most important factor for success, and describe the upstream and midstream audiences in the case. Contact information is provided for the teaching assistant if students have dif
- Author
- santiago bernal torres
- Language
- EN