Can I read Buyer Decision Theory in eCommerce Design on EtoBox?

Buyer Decision Theory in eCommerce Design by Dr Riktesh Srivastava is a document available to read on EtoBox.

What is Buyer Decision Theory in eCommerce Design about?

This document discusses challenges faced by e-commerce websites in supporting buyer decision making and effective product searching. It notes that many sites were built quickly without proper decision support systems or search capabilities, resulting in frustrated customers who often leave the site without finding what they want. The document proposes a framework to guide development of better decision support and search tools on e-commerce sites based on principles of buyer behavior theory. It reviews open

Author

Dr Riktesh Srivastava

Language

EN