Can I read Consumer Behavior in Online Shopping on EtoBox?
Consumer Behavior in Online Shopping by www.sharmilashankar is a document available to read on EtoBox.
What is Consumer Behavior in Online Shopping about?
The document discusses the impact of globalization and digital technologies on marketing, particularly focusing on online shopping in India. It highlights the factors influencing consumer behavior, such as website design, security, and product quality, while also noting demographic differences in online shopping habits. The research aims to identify key determinants of consumer perception towards online shopping to help marketers develop effective strategies.
- Author
- www.sharmilashankar
- Language
- EN