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What is Findings Analysis Discussion about?
This chapter analyzes the impact of AI-assisted customer support on the student recruitment process in an international higher education consultancy, combining quantitative platform analytics and qualitative interview data. Findings indicate that the AI system improves operational efficiency, response times, and customer satisfaction, while also highlighting areas of tension regarding trust and information accuracy. Both students and consultants appreciate the system
- Author
- Batuhan Kablan
- Language
- EN