About this document
Dove by Akanksha Thakur is a document available to read on EtoBox.
Unilever selected Dove to become a Masterbrand in 2000 to expand its product portfolio beyond functional benefits. As a Masterbrand, Dove launched its "Campaign for Real Beauty" to challenge stereotypical beauty standards and promote positive self-esteem. The campaign was widely successful, generating discussion online and identifying Dove as one of the top growing brands by 2006. While controversial to some, positioning Dove to advocate for real beauty positioned it as a crusader and allowed it to touch co
- Author
- Akanksha Thakur
- Language
- EN