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ABSTRACT Today, online shopping and e-business gaining momentum, there exists necessity in providing the product information in digital form. The online shoppers were keen in gathering information before procuring the items. Apparel shopping was primarily need based. Information gathering nature of youth in Chennai were considered based on the awareness of shopping web sites, internet and visiting physical store before buying online. About 175 questionnaires were distributed randomly during their visit

Author

TJPRC Publications

Language

EN