About this document

Social Media by shahadajomran is a document available to read on EtoBox.

This research explores the influence of social media on the consumption of personal care products and its implications for sustainable consumption. It highlights how platforms like Instagram and YouTube, along with influencers, significantly impact customer buying behavior and preferences. The study aims to provide insights into customer engagement and sustainable purchasing decisions based on social media interactions.

Author

shahadajomran

Language

EN