About this document
Market Research for Travel On App by Pabon Lissette is a document available to read on EtoBox.
The document describes a market research project for a mobile application called Travel On that aims to promote tourism in Colombia. The app will provide specific tourist information and allow users to book tours and transportation. It focuses on social inclusion by making tourism accessible to people with disabilities. The document outlines goals, market research strategies, a market diagnosis, identification of the product/service, market segmentation, target markets, and key product characteristics to co
- Author
- Pabon Lissette
- Language
- EN