About this document
Impact of Quality and Price on Loyalty by Eva Rozani is a document available to read on EtoBox.
This document discusses a study on the effects of product quality and price on customer loyalty through customer satisfaction. The study focuses on products from Bali Ratih, an Indonesian skincare company. Sales data from 2016 showed declining sales for some months, indicating a lack of customer loyalty. Previous research suggests that high quality products and appropriate pricing can increase customer satisfaction and loyalty. The study aims to analyze the impact of product quality and price on customer sa
- Author
- Eva Rozani
- Language
- EN