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MBA Demo Project Student 2 by Krushnaraj mandal Bibhu is a document available to read on EtoBox.

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This project report analyzes the impact of digital marketing strategies on distribution efficiency in the retail industry, highlighting the importance of online promotions and logistics coordination for customer satisfaction and sales performance. The study found that active online engagement and timely product availability significantly influence consumer behavior and brand loyalty. Recommendations include integrating marketing analytics with inventory planning and enhancing last-mile distribution processe

Author

Krushnaraj mandal Bibhu

Language

EN