Can I read Chinese Digital Consumer Insights on EtoBox?

Chinese Digital Consumer Insights by Sarah Bastien is a document available to read on EtoBox.

What is Chinese Digital Consumer Insights about?

This document discusses research on the digital consumer behavior of Chinese consumers. Some key findings include: - 60% of Chinese online shoppers use the internet as their primary source for learning about products, while 30% regard online and offline sources as equally important. - Chinese consumers spend very little time on company/brand websites, instead favoring video, e-commerce, and social media sites. They also devote a large amount of time to self-educating about products online before purchasing

Author

Sarah Bastien

Language

EN