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What is Ethnopragmatics of Active Metaphors about?

The document discusses the concept of "active metaphors" from an ethnopragmatic perspective. It argues that active metaphor is a culture-specific phenomenon rather than a universal feature of language. It proposes criteria for identifying active metaphors, including metalexical awareness of the difference between what is said and meant. The document introduces the natural semantic metalanguage as a tool for analyzing active metaphors cross-culturally in a non-ethnocentric way. It discusses developing an eth

Author

Jacek Tlaga

Language

EN