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Introduction to Retailing : Text and Cases by David E. Bell, Walter J. Salmon is a book available to read on EtoBox.

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Module 1: Positioning. Case 1 Hills Department Stores, Inc. -- Case 2 The Carter Automotive Group -- Module 2: Retail Economics. Case 3 Staples, Inc. -- Case 4 Valuplus Supermarkets, Inc. -- Module 3: Pricing -- Restoring Credibility To Retail Pricing -- Case 5 Randall's Department Stores -- Module 4: Organization -- Managing The Organization -- Case 6 Ito Yokado -- Module 5: Real Estate -- Choosing The Retail Location -- Case 7 Filene's Basement -- Case 8 The Northridge And Southridge Malls -- Module 6: Expansion Strategies. Case 9 Lowe's -- Module 7: International Expansion. Case 10 Talbots -- Module 8: Home Shopping -- The Mail Order Industry -- Case 11 The King-size Company -- Case 12 Calyx & Corolla -- Module 9: Electronic Shopping -- The Future Of Electronic Nonstore Retailing -- Case 13 Cuc International : Shoppers Advantage -- Module 10: Conclusion : Retailing In The Age Of Execution. David E. Bell, Walter J. Salmon.

Author

David E. Bell, Walter J. Salmon

Publisher

Cincinnati, Ohio: South-Western College Pub.

Published

1996

Language

EN

ISBN

9780538863698

Subjects

Management, Business