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Persuasive Copywriting : Using Psychology to Engage, Influence and Sell by Andy Maslen is a nonfiction available to read on EtoBox.

What is Persuasive Copywriting : Using Psychology to Engage, Influence and Sell about?

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later.Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online...Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercise

Who reads Persuasive Copywriting : Using Psychology to Engage, Influence and Sell?

Author

Andy Maslen

Publisher

Kogan Page, Limited

Published

2015

Language

EN

ISBN

9780749474003

Category

nonfiction

Subjects

Marketing, Psychology, Business

Rating

4.32 / 5 (35 ratings)

Updated

2026-03-14