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Consumer Insights on Philips & Electrolux by nagpalanish is a document available to read on EtoBox.

What is Consumer Insights on Philips & Electrolux about?

This document provides an overview of a study conducted by Sonali Mohile on consumer and dealer perceptions of white goods (consumer electronics and home appliances) offered by Philips and Electrolux. The objectives of the study were to understand dealer perceptions and consumer perceptions of various products offered by the two companies. Primary research methods like questionnaires were used to collect data from 220 respondents in Nagpur, India. The study aims to provide Philips and Electrolux with insigh

Author

nagpalanish

Language

EN