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Online Shopping: Findings and Recommendations by Jasirudheen M is a document available to read on EtoBox.

What is Online Shopping: Findings and Recommendations about?

This study examined factors influencing online shopping behavior in India. It found that discounts, product variety, and delivery options were the most important factors for online shoppers. The study also found that most respondents were satisfied with online shopping, particularly regarding purchase costs and convenience compared to physical stores. However, some concerns remained around transaction security and return policies. The study recommends that online retailers provide more secure transactions,

Author

Jasirudheen M

Language

EN