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What is Understanding the LOHAS Market about?
The LOHAS (Lifestyles of Health and Sustainability) market represents $208 billion in annual sales and describes consumers who value health, environment, and sustainable living. It is composed of 35 million Americans across five lifestyle categories including healthy, alternative healthcare, personal development, ecological, and sustainable economy. LOHAS consumers represent 1 in 4 consumers and are highly loyal brand advocates who influence others with their large disposable incomes. They seek products tha
- Author
- wideareapumpkin
- Language
- EN