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Marketing Principles: Customer Value & Strategy by mariammaged981 is a document available to read on EtoBox.

What is Marketing Principles: Customer Value & Strategy about?

The document outlines the principles of marketing, emphasizing the importance of creating customer value and engagement. It defines marketing as a process of building strong customer relationships to capture value and discusses key elements such as understanding marketplace needs, designing customer-driven strategies, and the marketing management orientations. Additionally, it highlights the significance of customer relationship management and the marketing mix in delivering intended value.

Author

mariammaged981

Language

EN