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The document outlines the meaning and importance of a marketing strategy, emphasizing the need to understand customer needs and create a competitive advantage. It discusses various insurance distribution channels, including direct, intermediary, bank-led, direct response, peer-to-peer, internet, and direct mail marketing, highlighting their unique characteristics and benefits. Additionally, it covers concepts like risk assessment, service delivery, customer service, and customer experience as integral compo
- Author
- Prathap Prathu
- Language
- EN