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Neuromarketing by akhilraj996120123 is a document available to read on EtoBox.
What is Neuromarketing about?
This study explores the application of neuromarketing to influence consumer buying behavior in the packaged goods sector, highlighting its potential to connect with consumers on a subconscious level. It aims to identify effective neuromarketing techniques and evaluate their impact on brand perception and sales, particularly in urban India. The research combines qualitative and quantitative methods, utilizing tools like eye-tracking and EEG to analyze consumer responses to marketing stimuli.
- Author
- akhilraj996120123
- Language
- EN