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Customer Satisfaction Study: Mahindra & Mahindra by Ajay Ashok is a document available to read on EtoBox.
What is Customer Satisfaction Study: Mahindra & Mahindra about?
The document discusses a study on customer satisfaction with reference to Mahindra & Mahindra vehicles. It provides background on Mahindra & Mahindra as the market leader in multi-utility vehicles in India. The research involved gathering information on the company, its products, customer satisfaction, and competitive firms. The study used primary and secondary data collection methods. A questionnaire was used to collect primary data from 150 customers in Deoghar, Jharkhand. The data was analyzed using
- Author
- Ajay Ashok
- Language
- EN