Can I read Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition on EtoBox?

Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition by Michael R. Solomon; Dahren William Dahl; Judith L. Zaichkowsky; Katherine White; Rosemary Polegato is a book available to read on EtoBox.

What is Consumer Behaviour: Buying, Having, and Being, Sixth Canadian Edition about?

Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape peoples social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour.

Author

Michael R. Solomon; Dahren William Dahl; Judith L. Zaichkowsky; Katherine White; Rosemary Polegato

Publisher

Pearson Education Canada

Published

2014

Language

EN

ISBN

9780132161114

Subjects

Business