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What is Ice Cream Preference Analysis Method about?

This study examines consumer preferences for popular ice cream brands using a two-stage method combining intuitive choice and analytic hierarchy process (AHP) evaluations. In stage one, subjects choose their favorite ice cream brand and classify the criteria for their decision. In stage two, subjects perform an AHP analysis on the pre-selected brands using their criteria classifications from stage one. The study hypothesizes some subjects will show inconsistencies between their intuitive choices and the AHP

Author

Iepuda

Language

EN