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What is Green Culture about?

This study examines the impact of green organizational culture and green entrepreneurial orientation on firm performance, with a focus on the mediating role of green business models. Data from 342 firms in Shanghai indicates that both green culture and orientation positively influence business models and performance, highlighting the importance of sustainability in enhancing competitive advantage. The findings provide practical implications for managers and policymakers aiming to foster sustainability and i

Author

Journal of Entrepreneurship and Business Venturing

Language

EN