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A History of Chocolate in York. by Paul Chrystal, Joe Dickinson by Paul Chrystal; Joe Dickinson; Mark Sunderland is a nonfiction available to read on EtoBox.

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Think of York and you think of its Minster, mediaeval streets, the railways — and of confectionery, particularly chocolate. __Kit Kat__, __Fruit Gums__, __All Gold__, __Butterkist__ have all been as much a part of British life as the York companies that made them: Rowntree's, Terry's and Craven's.This new book is the first to chart the history of chocolate and confectionery manufacture and marketing by York companies, from their origins in the eighteenth century, through to the recent takeovers by Nestle, Tangerine and Kraft. Revolutionary new products such as Easter eggs in the 1870s and chocolate assortments in the 1890s are covered along with such crucial turn of the century developments as milk chocolate and the chocolate bar. The significance to the industry of the Quaker movement is discussed along with an examination of the impact of the world wars and the intervening depression. The book is fully illustrated throughout, depicting all aspects of production, quality control, distribution and marketing: the packaging, design and branding developed by the companies broke new ground in branding and became an art form in itself with iconic images that still resonate today.The boo

Who reads A History of Chocolate in York. by Paul Chrystal, Joe Dickinson?

Author

Paul Chrystal; Joe Dickinson; Mark Sunderland

Publisher

Remember When

Published

2012

Language

EN

ISBN

9781848845107

Category

nonfiction

Subjects

History, Management, European History