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Can I read Marketing and the Bottom Line (Financial Times Series) on EtoBox?
Marketing and the Bottom Line (Financial Times Series) by Tim. Ambler is a business book available to read on EtoBox.
What is Marketing and the Bottom Line (Financial Times Series) about?
Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results.
Who reads Marketing and the Bottom Line (Financial Times Series)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Tim. Ambler
- Publisher
- Financial Times/ Prentice Hall
- Published
- 2003
- Language
- EN
- ISBN
- 9780273661948
- Category
- business
- Subjects
- Business, Marketing, Management
- Rating
- 5 / 5 (1 ratings)
- Updated
- 2026-03-25
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