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The Impact of Brand Mascots by indukana Paul is a document available to read on EtoBox.

What is The Impact of Brand Mascots about?

This document discusses the history and use of brand mascots in marketing. It examines why companies adopt mascots, criteria for an effective mascot design, and how mascots can be used across social media to make a brand more personable. Certain mascot traits like being fun and engaging tend to lead to greater marketing success. While mascots can strengthen brand recognition and recall, not all stand the test of time, so companies must sustain mascots appropriately to maximize their marketing benefits over

Author

indukana Paul

Language

EN