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About this Business, Management and Accounting article
Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company by Alloza, Angel is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Alloza, Angel
- Publisher
- Palgrave Publishers Ltd.; Springer Science and Business Media LLC; Palgrave Macmillan Ltd. (ISSN 1363-3589)
- Published
- 2008
- Field
- Business, Management and Accounting (Social Sciences)