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CRM Strategies at Big Bazaar Vijayawada by damu9290333337 is a document available to read on EtoBox.

This document provides an outline for a management thesis that will study customer relationship management strategies at Big Bazaar stores in Vijayawada, India. The thesis will examine how Big Bazaar uses its loyalty program and customer data to develop relationships and increase customer loyalty. It will involve surveying employees and customers to understand CRM strategies and their effectiveness. A literature review on CRM in retail is also included. The proposed methodology describes collecting primary

Author

damu9290333337

Language

EN