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What is Gulliver about?
This document provides an outline of the chapters in a thesis on antecedents and outcomes of customer experience in lifestyle retail. Chapter 1 introduces the background, research objectives, and methodology. It discusses lifestyle, customer needs, and the retail industry. Chapter 2 will cover relevant literature, Chapter 3 the conceptual model and hypotheses, Chapter 4 the methodology, Chapter 5 analyses and findings, Chapter 6 discussion, and Chapter 7 conclusions.
- Author
- shweta patil
- Language
- EN